EPISODE 196: The Inspiring Journey of Club Pilates Founder, Allison Beardsley

EPISODE 195: What’s Next for Boutique Fitness? Trends and Strategies for Studio Growth in 2025

EPISODE 194: Protect Your Studio! The 5 Legal Essentials Every Fitness Owner Needs with guest Cory Sterling

EPISODE 193: End of Year Marketing Tips

EPISODE 192: How Tamara Galinsky Built JETSET Pilates into a Thriving Franchise

EPISODE 191: How Micro-Conversions Boost Sales

EPISODE 190: Top 3 Reasons Why Studios Lose Clients

EPISODE 189: Business Book club: My Favorite Must-Reads!

EPISODE 188: Mastering Your Studio’s Finances with Sue Ellen Brantley

EPISODE 187: ⏰ Free Up Your Time! How to Delegate & Lead Like a Boss in Your Studio

EPISODE 186: How Retail Can Boost Revenue (and energize your studio) with Andrea from b Halfmoon

EPISODE 185: How a Growth Mindset Impacts Your Studio Business Success

EPISODE 184: How Arketa Empowers Studio Owners With Rachael Lea Fishman

EPISODE 183: Double Your Studio's Visibility: Social Media Strategies That Work

EPISODE 182: Are you priced right?

EPISODE 181:Using Unique Marketing Messaging To Stand Out From The Competition

EPISODE 180: Transforming Fitness: Anne Simonsen's Journey to Building a Vibrant Pilates Community

EPISODE 179: The Secret to Client Retention? 👉 Customer Journey Mapping

EPISODE 178: The Power of Personalized Marketing

EPISODE 177: Attract A-List Clients: The Boutique Fitness Branding Blueprint

EPISODE 176: Success From The Ground Up with Feet-ness Founder, Ilaria Cavagna!

EPISODE 175: Leverage Your Brand To Accelerate Business Growth

EPISODE 174: Buying (or selling) A Pilates Studio with Expert Boutique Fitness Business Broker Mitch McGinley

EPISODE 173: 10 Biggest Marketing Mistakes Studio Owners Make

EPISODE 172: Discover How Annie Rodriguez Thrives as a Studio Owner and Mom

EPISODE 171: Scale Your Fitness Studio: 3 Growth Hacks Nobody Tells You

EPISODE 170: Hustle to Flow: Building a Profitable Boutique Fitness Studio

EPISODE 169: Leadership: How to Empower Your Team

EPISODE 168: Let's Talk Taxes with Sugey Piedra

EPISODE 167: Marketing Magic: 3 Hacks for Boutique Fitness Studios
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EPISODE 166: Thinking Big with Andrea Liebross

EPISODE 165: The Time-Blocking Trick That Frees Up 10 Hours Per Week (No Joke!)

EPISODE 164: A Conversation with Jennifer Ruggiero on Building a Successful Pilates Studio

EPISODE 163: Visibility Tips: Get Found Online & In Your Town

EPISODE 162: Protect Your Studio with the Right Insurance with Miriam from Alternative Balance

EPISODE 161: A Deep Dive into Studio Profitability

EPISODE 160: Stop the Revenue Rollercoaster!

EPISODE 159: The Art of Retaining Clients in a Competitive Market

EPISODE 158: What It Takes To Grow Two Businesses - With Jackie Hinton from Good Citizen Pilates Loops

EPISODE 157: Innovative Programming: Keeping Your Classes Fresh

EPISODE 156: Beyond The Method With Frame Fitness Founder Melissa Bentivoglio

EPISODE 155: Maximizing Studio Space: Innovative Layouts for Boutique Fitness Studios

EPISODE 154: Mastering Public Relations: Strategies to Elevate Your Boutique Fitness Studio with Candice Smith

EPISODE 153: How To Stay Relevant (& profitable) in a Highly Competitive Market

EPISODE 152: The Power of Change: Financial Mastery in the Fitness World with Billy Hofacker

EPISODE 151: Scaling with Integrity: How to Expand Without Losing Your Core Values

EPISODE 150: Client Retention Metrics Every Studio Should Track

EPISODE 149: Effective Lead Generation: Proven Techniques to Attract Quality Leads

EPISODE 148: Digital Marketing 101 for Pilates Studios

EPISODE 147: Scaling Your Studio with Curtis Christopherson

EPISODE 146: Keeping New Clients - Best Practices To Maximize Retention

EPISODE 145: How To Plan Your Time In 2024 To Avoid Burnout As A Busy Studio Owner

EPISODE 144: Branding Your Pilates Studio: Identity, Voice, and Vision

EPISODE 143: The Growth Gameplan: Your New Year Roadmap

EPISODE 142: Solving The Right Problem For Your Business with Jessica Lackey

EPISODE 141: Engaging the Millennial & Gen Z Market: Fitness Studio Marketing Strategies

EPISODE 140: Your Financial Wellness with Nina Israel

EPISODE 139: Where Does Growth Opportunity Exist In Your Studio Business?

EPISODE 138: Mastering Facebook and Instagram Ads: A Comprehensive Guide with Expert Ana Katz

EPISODE 137: Transforming Your Fitness Studio Website into Powerful Sales Tool

EPISODE 136: Switching Software - What You Need To Know with Jan Taylor

EPISODE 135: 5% Increase in Client Retention? Yes please!

EPISODE 134: Staying Inspired as a Teacher with Pilatesology Founder - Alisa Wyatt

EPISODE 133: 7 Tips To Savvy Social Media Marketing

EPISODE 132: Building A Unique Studio: Donna Fisher's Wellness Vision

EPISODE 131: Pricing Misconceptions: Why Your Fitness Studio Shouldn't Compete on Price Alone

EPISODE 130: How to Supercharge Your Sales with Chris Appiah

EPISODE 129: Transform Your Studio into an Inviting Community Hub

EPISODE 128: 5 Quick Tips For Long-lasting Client Relationships

EPISODE 127: The Ultimate Guide to Acquiring New Clients: A Step-by-Step Strategy for Studio Owners

EPISODE 126: Breaking the Mold: Gagan Ubi’s Pilates Revolution in Kenya

EPISODE 125: Crafting a Captivating Brand Identity for Your Pilates Studio

EPISODE 124: From Paralysis to Pilates: Shari Berkowitz's Inspiring Journey

EPISODE 123: Empty Classes on Your Studio Schedule? Here's What to Do

EPISODE 122: Alycea Ungaro On All Things Pilates

EPISODE 121: 5 Secrets Of The Highly Organized Studio Owner

EPISODE 120: Creating Opportunities in the Pilates World with Kira Lamb

EPISODE 119: Questions Your Clients Have But Won't Ask

EPISODE 118: Marketing Automations That Supercharge Retention with Christine from LoopSpark

EPISODE 117: 3 Ways to Help Clients Love Your New Teachers and Fill Their Classes

EPISODE 116: Running Retreats (step-by-step) with Roman

EPISODE 115: How To Avoid A Slow Summer

EPISODE 114: Finding Talented Teachers - Meet Planke App with Tricia Whitlock

EPISODE 113: Achieving Work Life Balance to Truly Have it All

EPISODE 112: Studio Financials 101 with Danielle Hayden from Kickstart Accounting

EPISODE 111: Marketing Tips: How to balance lead generation and retention strategies

EPISODE 110: Software that supports profit and growth with Laura Munkholm from Walla

EPISODE 109: Successful Email Marketing - What You Need To Know

EPISODE 108: 3 Steps To Hiring Successfully With Katie Santos

EPISODE 107: Social Media Marketing: Best Practices

EPISODE 106: How To Get Referrals That Boost Revenue with Carl from Referrizer

EPISODE 105: What are KPI's? (And how they help you grow your studio business)

EPISODE 106: How To Get Referrals That Boost Revenue with Carl from Referrizer

EPISODE 104: Why Everything Comes Down to your Mission and Values with Hunter Lowder

EPISODE 103: Hiring Successfully: Where to start

EPISODE 102: How To Be Productive Without Burn-out with Cara Harvey

EPISODE 101: Top Tips On Pricing Your Intro Offer

EPISODE 100: How To Double Your Studio Revenue with Stephanie Tirdel

EPISODE 99: How a Power Phrase Can Propel Your Marketing

EPISODE 98: Staying Inspired as a Pilates Studio Owner with Carmen Lanteigne

EPISODE 97: 5 Tips To Building A Standout Studio Brand

EPISODE 96: How Marketing Effectively Has Shifted My Business Forever - Carrie Russo

EPISODE 95: Maximizing Visibility For Long-term Success

EPISODE 94: How To Grow A Thriving Home Studio with guest Annie Paz

EPISODE 93: Best Episodes of 2022

EPISODE 92: Becoming An Excellent Leader with Tina Joseph

EPISODE 91: 3 Easy Steps to Smooth Sales in January

EPISODE 90: How To Run Independent Equipment Classes with Karen Washburn

EPISODE 89: The Secret Hack To Growing A Successful Studio Business

EPISODE 88: What Success Looks Like (behind the scenes with Melissa Connolly)

EPISODE 87: 2023 Planning Workshop

EPISODE 86: Become a Video Pro with Mason Bendewald

EPISODE 85: Five Festive Ways to Promote Your Studio and Boost Year End Revenue

EPISODE 84: What It Takes To Successfully Sell A Studio with Ann Raber

EPISODE 83: Getting Focused: Avoid Distractions That Waste Your Time, Energy & Money [The One Thing]

EPISODE 82: Interview: Leading and Growing a Team with Shelli Warren

EPISODE 81: How to Choose the Best Studio Booking Software for Your Business

EPISODE 80: The Impact Of Connection On Retention With Nt Etuk [FitGrid]

EPISODE 79: Micro Conversions-Easy Yeses That May be Missing from your Studio Sales Process

EPISODE 78: Evolving Studio Ownership with Victoria Capan

EPISODE 77: 3 Marketing Shifts That Will Boost Revenue Immediately

EPISODE 76: How I Organize My Marketing with Kim Casto

EPISODE 75: Filling schedules - who’s responsible?

EPISODE 74: John Briggs - CPA for gyms - Profit First for Micro Gyms

EPISODE 73: How Much Time Should Studio Owners Really Spend on Social Media?

EPISODE 72: Getting Started with PR - Gloria Chou

EPISODE 71: Private or Group Sessions? Which is Best for Your Studio Business?

EPISODE 70: Interview: Jessica Valant - What happened at MomentumFest?

EPISODE 69: Why Failing Matters

EPISODE 68: How Your Beliefs Are Holding You Back From Your Success with Mindi Huebner

EPISODE 67: How To Avoid Under-Valuing Your Sessions and Classes

EPISODE 66: Automations Designed to Boost Engagement & Retention with Shamir Cohen

EPISODE 65: How To Optimize Your Studio Business To Overcome Seasonality

EPISODE 64: [MomentumFest] The language of Pilates with Danica Kalemdaroglu

EPISODE 63: The 3 Big Mistakes You're Making With Your Intro Offer

EPISODE 62: The Movement Gap with Trent McEntire

EPISODE 61: The 3 Key Steps To Hiring Right

EPISODE 60: How To Buy or Sell Your Studio - EVERYTHING You Need To Know With Mitch McGinley

EPISODE 59: [MomentumFest] Pilates and Breast Cancer with Jill Hinson

EPISODE 58: CELEBRATE 1 year - a review of the top episodes

EPISODE 57: [MomentumFest] Success From Doing One Thing Well with Delia Buckmaster

EPISODE 56: Creating Conversations In The Pilates World with Martin Reid

EPISODE 55: [MomentumFest] Marketing Within Your Community To Build A Business You Love with Kristin DiMiceli

EPISODE 54: The Importance of Community In Your Business

EPISODE 53: (MomentumFest) Accessible Movement with @hiphealthychick Tasha Edwards

EPISODE 52: How Better Marketing Impacts Profit (or: The Major Marketing Opportunity You Might be Missing)

EPISODE 51: The 3 Mistakes You Might Be Making When It Comes To Marketing

EPISODE 50: Effective Marketing That Feels Easy

EPISODE 49: Optimizing Revenue Streams as a Solo Business-Owner with Lana Sealy

EPISODE 48: Creating a Signature Program that Gets Real Results

EPISODE 47: How To Turn Your Website Into A Sales Machine with Connie Holen

EPISODE 46: How To Talk About What You Do

EPISODE 45: March Matness: Benjamin Degenhardt

EPISODE 44: Smart Social Media Strategies to Boost Studio Visibility

EPISODE 43: Is Your Pricing Working?

EPISODE 42: Self Leadership and Self Motivation with Miranda VonFricken

EPISODE 41: 3 Numbers Every Studio Owner Needs to Know in their Business

EPISODE 40: How to Make $100k in your Studio Business

EPISODE 39: Super Charge Your January Sales

EPISODE 38: How To Create Collaborations That Increase Visibility in Your Local Community with Melisa Rose

Episode 37: 6 Winning Strategies My Thrive Studio Owners Used To Grow in 2021

Episode 36: Burnout is real. Here's how you can avoid it

EPISODE 35: 5 Reasons Why Studios Lose Clients

EPISODE 34: Let's Talk About Money with Diana Gleason

EPISODE 33: How to Plan for Growth in 2022

EPISODE 32: Interview: Sue McCarroll - Building the business you always wanted

EPISODE 31: How To Boost End Of Year Sales With Gift Cards

EPISODE 30: From “Reluctant” Studio Owner To A Thriving Business With Molly Niles Renshaw

EPISODE 29:The Real Reasons Businesses Fail (and what to do about it)

EPISODE 28: 'Tis the Season! Top Marketing Ideas For The Holidays

EPISODE 27: 3 Tips for Building A Referral Program In Your Studio Business

EPISODE 26: The Secrets to Successful Marketing

EPISODE 25: How To Make the First Session a Mega Success

EPISODE 24: 8 Essential Elements Your Studio Website Needs

EPISODE 23: Building A Resilient Business With Studio Owner Kim Casto

EPISODE 22: How testimonials can supercharge your sales process

EPISODE 21: 3 Powerful Ways To Build Credibility

EPISODE 20: Successful Email Marketing - What You Need To Know

EPISODE 19: 3 Additional Revenue Streams For Your Studio Business

EPISODE 18: How To Prepare For a Brand Photoshoot

EPISODE 17: Legal Essentials: What Every Studio Owner Needs To Know With Cory Sterling

EPISODE 16: Behind the scenes: How I Plan My Week

EPISODE 15: Is Your Intro Offer Working?

EPISODE 14: Success Planning: The Habit That Helps Studio Owners Avoid Overwhelm (& Burnout)

EPISODE 13: Industry Trends: Laura Munkholm talks new developments and solutions to old problems

EPISODE 12: What Numbers Really Matter For Your Studio Business Success

Being a boutique fitness studio owner doesn’t mean promoting weight loss or a perfect body to get more clients.

In fact, as the leader within your community, you have influence to shift mindsets around body image, body-shape and body-size.

So often my clients ask me about content creation, and how to stay on top of social media and email marketing.  

Social media is an amazing marketing tool for any pilates studio, yoga studio or barre studio - especially when it comes to connecting and inspiring your clients and community.

There are huge opportunities in the online space for boutique fitness studios! And if you agree, you're probably super focused on optimizing this revenue stream for your studio business. 

I just don’t know where to start"... I hear this so often and I’m not surprised.

You’re a boutique fitness studio owner who is wearing many many hats and evolving out of the most challenging periods of time for small businesses

Is your business being held back by well-intentioned marketing advice? 

The online space is filled with Pilates teachers and studios offering their classes virtually - especially since the 2020 pandemic hit! 

Do you worry about how you can compete with all the FREE options out there for your clients to work out? Does that make you question your own pricing?

Your studio brand is a big part of who you are and an essential component of what makes well-known teachers stand out from the rest. 

Welcome to the very first episode of the Pilates Business Podcast as Seran shares the guiding principles she uses when helping boutique fitness studio owners to build and grow their businesses and what that might mean for you and your studio.

Welcome to the very first episode of the Pilates Business Podcast as Seran shares the guiding principles she uses when helping boutique fitness studio owners to build and grow their businesses and what that might mean for you and your studio.