15. Is Your Intro Offer Working?

podcast Jul 26, 2021
 
Today we’re talking about intro offers.

It's pretty standard practice in this wonderful world of fitness to attract clients to our business with some introductory offer.

An introductory (intro) offer should be enticing and appealing, but not necessarily for everyone!

As tempting as it may be, making your intro offer a free or largely discounted, one that appeals to the masses and gets a ton of foot traffic may end up hurting your business in the long run.

So, what does a good intro offer look like? Let’s jump right in!



Thanks for listening!


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14. Success Planning: The Habit That Helps Studio Owners Avoid Overwhelm (& Burnout)

podcast Jul 18, 2021
 

Sometimes it’s not about doing more, sometimes it’s about letting go of things or stopping doing things. I see so often clients are very focused on the immediate problems, putting out those fires, solving what’s right in front of them.

When that happens, you are in a constant state of reaction and you quickly lose sight of your vision of what you wanted to build.

That vision you have for your business is out there.

 

However, transforming that into reality takes some planning. Recognizing not only what you need or what you are lacking is important but so is making best use of the resources, people, skills and reach that you already have to get there.

 

Tune into this episode to join me for a planning session, I’ll walk you through all of the questions that I ask my program members to gain clarity and direction toward their vision! 

 

Enjoy!  


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13. Industry Trends: Laura Munkholm talks new developments and solutions to old problems

podcast Jul 08, 2021
 

If you’re overwhelmed by all the different software platforms available to you as a studio owner and you’re having a hard time figuring out exactly what your business needs from new software… or even how to navigate the software  you have right now… you’re not alone..and you’re going to love this episode

 

 to help you run a thriving studio with stable income and effective marketing… then  you’re going to love this episode

 

I’m talking to Laura Munkholm co-founder and president of Walla, an innovative new studio software that is designed to help your business grow, as a scheduling platform, payment processor and marketing machine. 

 

Listen in and hear what Laura saw as missing from existing platforms and why she decided to create this platform from scratch.



Learn more about Walla at https://www.hellowalla.com

Connect on Instagram @wallasoftware


Enjoy!  


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12.What Numbers Really Matter For Your Studio Business Success

podcast Jul 04, 2021
 

When I start to work with a new studio owner, one of the first questions I ask them is whether they track their key numbers (otherwise known as KPI’s or Key Performance Indicators). 

 

Those pesky numbers and reports that some of us want to avoid. 

 

If that’s you, you’re not alone. And I get it, your passion is movement, not reports and spreadsheets.

 

That’s why I want to shed light on the most important numbers for you to focus on in your studio business that will help you be more confident in your decisions and more successful as a studio owner!

 

Enjoy!




Thanks for listening!  



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How To Promote Boutique Fitness Without Relying On Diet Culture with Christine DeFilippis

podcast Jun 28, 2021
 

 

Being a boutique fitness studio owner doesn’t mean promoting weight loss or a perfect body to get more clients.

 

In fact, as the leader within your community, you have influence to shift mindsets around body image, body-shape and body-size.

 

Listen in and find out how Christine DeFilippis is fostering a culture of joy through movement at her HAES-aligned Studio and her journey to becoming an advocate of anti-diet culture in an industry known to prey on body-image insecurities.

 

Christine DeFilippis is the Owner of Pop Fit Studio, creator of FitProEd and the host of the Breaking Body Biases podcast. Her mission is to motivate the world to move more through music.

 

Connect with Christine on IG at https://www.instagram.com/popfitstudio/

Breaking Body Biases Podcast: https://www.breakingbodybiases.com/



Thanks for listening!  



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Creating a Content Calendar: How to get organized, plan your content, and create a workflow

podcast Jun 28, 2021
 

So often my clients ask me about content creation, and how to stay on top of social media and email marketing.  

 

And I get it, there is a lot to be done when it comes to creating content and all the different channels you can do it on - it can be overwhelming. 

 

But there are ways to make it easier and more streamlined. 

 

Today I’m going to share how to get organized, plan your content and create a workflow so you can spend more time doing what you love!

 

I’m taking you behind the scenes!

 

Enjoy!



Thanks for listening!  



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My Top 5 Instagram Marketing Tips For Your Fitness Studio Business

podcast Jun 09, 2021
 

Social media is an amazing marketing tool for any pilates studio, yoga studio or barre studio - especially when it comes to connecting and inspiring your clients and community.

But, there is a BIG difference between those businesses that are strategic about their social media marketing and the accounts that are “just posting for the sake of posting”.

Listen in to this episode to hear my 5 tips on strategically using instagram to grow your business, and how to stay top of mind for both your new and existing clientele.

Thanks for listening!


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4 Steps To Developing A Successful Online Pilates Program

podcast Jun 09, 2021
 

There are huge opportunities in the online space for boutique fitness studios! And if you agree, you're probably super focused on optimizing this revenue stream for your studio business. 

Listen in and find out what you need to know to develop a successful online studio offer whether that’s through an on-demand platform, hybrid classes (in-studio and virtual classes) or if you simply want to continue to offer pilates, barre and yoga sessions via Zoom.


Thanks for listening!  


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Calling "BS" on this marketing theory

podcast Jun 09, 2021
 

Is your business being held back by well-intentioned marketing advice? 

In this episode of the Pilates Business Podcast I’m busting through the myth that there needs to be a certain number of touchpoints between your business and your client BEFORE they decide to buy from you.

Find out when this works and when it doesn’t and what to do instead inside your business.

Thanks for listening!  

Follow Seran On Instagram:  https://www.instagram.com/seran_spring_three/

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Building A Successful Online Business with Alisa Wyatt

podcast Jun 09, 2021
 

The online space is filled with Pilates teachers and studios offering their classes virtually - especially since the 2020 pandemic hit! 

But, today I’m talking to Alisa Wyatt, founder of Pilatesology , the on-demand Pilates platform that Alisa and her Husband, Jack Coble,  began way back in 2012!

We talk all about the ins and outs of developing a very successful online Pilates business and how Pilatesology has evolved since the early days… and listen in as Alisa shares all the stories about what she's learnt along the way!

Be ready to get inspired!

Get in touch with Alisa Wyatt via @pilatesology and get your free Pilatesology trial at www.pilatesology.com

 

Thanks for listening!  


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