12.What Numbers Really Matter For Your Studio Business Success

podcast Jul 04, 2021
 

When I start to work with a new studio owner, one of the first questions I ask them is whether they track their key numbers (otherwise known as KPI’s or Key Performance Indicators). 

 

Those pesky numbers and reports that some of us want to avoid. 

 

If that’s you, you’re not alone. And I get it, your passion is movement, not reports and spreadsheets.

 

That’s why I want to shed light on the most important numbers for you to focus on in your studio business that will help you be more confident in your decisions and more successful as a studio owner!

 

Enjoy!




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How To Promote Boutique Fitness Without Relying On Diet Culture with Christine DeFilippis

podcast Jun 28, 2021
 

 

Being a boutique fitness studio owner doesn’t mean promoting weight loss or a perfect body to get more clients.

 

In fact, as the leader within your community, you have influence to shift mindsets around body image, body-shape and body-size.

 

Listen in and find out how Christine DeFilippis is fostering a culture of joy through movement at her HAES-aligned Studio and her journey to becoming an advocate of anti-diet culture in an industry known to prey on body-image insecurities.

 

Christine DeFilippis is the Owner of Pop Fit Studio, creator of FitProEd and the host of the Breaking Body Biases podcast. Her mission is to motivate the world to move more through music.

 

Connect with Christine on IG at https://www.instagram.com/popfitstudio/

Breaking Body Biases Podcast: https://www.breakingbodybiases.com/



Thanks for listening!  



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Creating a Content Calendar: How to get organized, plan your content, and create a workflow

podcast Jun 28, 2021
 

So often my clients ask me about content creation, and how to stay on top of social media and email marketing.  

 

And I get it, there is a lot to be done when it comes to creating content and all the different channels you can do it on - it can be overwhelming. 

 

But there are ways to make it easier and more streamlined. 

 

Today I’m going to share how to get organized, plan your content and create a workflow so you can spend more time doing what you love!

 

I’m taking you behind the scenes!

 

Enjoy!



Thanks for listening!  



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My Top 5 Instagram Marketing Tips For Your Fitness Studio Business

podcast Jun 09, 2021
 

Social media is an amazing marketing tool for any pilates studio, yoga studio or barre studio - especially when it comes to connecting and inspiring your clients and community.

But, there is a BIG difference between those businesses that are strategic about their social media marketing and the accounts that are “just posting for the sake of posting”.

Listen in to this episode to hear my 5 tips on strategically using instagram to grow your business, and how to stay top of mind for both your new and existing clientele.

Thanks for listening!


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4 Steps To Developing A Successful Online Pilates Program

podcast Jun 09, 2021
 

There are huge opportunities in the online space for boutique fitness studios! And if you agree, you're probably super focused on optimizing this revenue stream for your studio business. 

Listen in and find out what you need to know to develop a successful online studio offer whether that’s through an on-demand platform, hybrid classes (in-studio and virtual classes) or if you simply want to continue to offer pilates, barre and yoga sessions via Zoom.


Thanks for listening!  


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Calling "BS" on this marketing theory

podcast Jun 09, 2021
 

Is your business being held back by well-intentioned marketing advice? 

In this episode of the Pilates Business Podcast I’m busting through the myth that there needs to be a certain number of touchpoints between your business and your client BEFORE they decide to buy from you.

Find out when this works and when it doesn’t and what to do instead inside your business.

Thanks for listening!  

Follow Seran On Instagram:  https://www.instagram.com/seran_spring_three/

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Building A Successful Online Business with Alisa Wyatt

podcast Jun 09, 2021
 

The online space is filled with Pilates teachers and studios offering their classes virtually - especially since the 2020 pandemic hit! 

But, today I’m talking to Alisa Wyatt, founder of Pilatesology , the on-demand Pilates platform that Alisa and her Husband, Jack Coble,  began way back in 2012!

We talk all about the ins and outs of developing a very successful online Pilates business and how Pilatesology has evolved since the early days… and listen in as Alisa shares all the stories about what she's learnt along the way!

Be ready to get inspired!

Get in touch with Alisa Wyatt via @pilatesology and get your free Pilatesology trial at www.pilatesology.com

 

Thanks for listening!  


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Marketing Simplified: my 3-part growth framework

podcast Jun 09, 2021
 

"I just don’t know where to start"... I hear this so often and I’m not surprised.

You’re a boutique fitness studio owner who is wearing many many hats and evolving out of the most challenging periods of time for small businesses

Yes... you’re probably part excited to finally get things going again... and part totally exhausted by the thought of it

I don’t think we have to over complicate things - I’m all about keeping it simple and getting really focused on what matters and on  what will have the biggest impact on your business.

That’s why I want to share with you the 3 areas of focus for you when growing your studio business that will help you cut through the overwhelm and help you feel in control of your business 



Thanks for listening!  


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How To Compete With Free

podcast Jun 09, 2021
 

Do you worry about how you can compete with all the FREE options out there for your clients to work out? Does that make you question your own pricing?

 

You are not alone! I’m sharing all about how you can still be highly competitive and continue to attract new clients into your business without offering your services for free.

 

Thanks for listening!  



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If you have feedback or would like to be a guest on my show, please get in touch.




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Building Your Brand - My Top 5 Tips

podcast Jun 09, 2021
 

Your studio brand is a big part of who you are and an essential component of what makes well-known teachers stand out from the rest. 

Those teachers and studios who have a full schedule or a schedule of full classes have invested in their brand (often unknowingly!) and as a result have a strong presence and a dedicated following of loyal clients.

I see so many get caught up in the logo, the font and the colors but there is SO much more to branding!

Listen in and hear all about my top 5 tips on how you can build your brand and stand out from the crowd so that you can carve out your own path for your business growth.

~~~~~ 

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