221. The Hidden Reason Your Referral Program Isn’t Working (It’s Not What You Think)

In this episode of The Pilates Business Podcast, host Seran Glanfield uncovers one of the biggest myths in boutique fitness marketing: that happy clients will naturally refer their friends. While word-of-mouth is the holy grail of marketing for Pilates and boutique fitness studios, relying on "hope" alone isn’t a strategy.

Seran breaks down the real reasons referral programs often flop — and exactly what you need to do to create a referral strategy that is clear, compelling, and consistent. From making referrals frictionless to building a culture of connection and belonging, Seran shares the powerful mindset and systems shifts that can turn your loyal members into your most valuable marketing asset.

Whether you’ve got a half-baked referral program or none at all, this episode will give you the framework you need to increase brand awareness, drive more leads, and grow your boutique fitness business with ease.